Web Design Tips

Understanding Web Design Principles – Web Design Tips 2014


Taking half a lesson, bunking a design class and a design degree never makes you the designer and never makes you understand the web design principles. Practical designers are for whom industrial clients are looking for. Even those nerds cannot make bucks from freelancing in with exception of luck.

So as designing task is never been easy and day by day changing trends are making the competitions hefty and positioning a classical designer to a dead-lock. One should never be void when it comes to design news and updates. There are a lot of sites out there making world to know the future of web and its looks

And, some designers are so into updates that they forget the necessities of a basic web design i.e. the contrast, balance, emphasis and rhythm. Check out some bad designs out there:



There are 2 things i.e. elements and web design principles which forms a website. Let’s first talk about some elements involved in web design.


Elements and web design principles


Keep calm and practice principles

credits: thewatershed.com


Elements of a website are like pillars of a website without which website will not behave as it should be. Understanding this will help you create awesome web pages.

  1. Orientation – web design principles

The fact that everything has a way or route and which decides the result of that route also applies with web designs. There are websites which drives you away with a pattern which involves proper orientation with the help of content flow, human pattern and usability. With this element, a planning heads for how a visitor will reach to the ultimate goals in the website.


  1. Texture (Feel) – web design principles

For a best web design, there will be something best in it which others don’t have. Websites which are close to reality or to natural aspects are more visually appealing. Some popular trendy textures include stitched buttons, icons, pages, ripped visuals and bg moving and much more.


  1. Color – web design principles

Everyone knows the importance of colors in daily life but is it necessary to have colors in websites? Colored websites, no doubt plays an important role in visual appeals but using black and white tone in websites makes sounds like: ‘I have an ego’. It is necessary to use colors where possible and should look decent. Use colors which reflects your business like, if you are a corporate company then you should use decent colors like light blue, black, white, peach and other soft colors… You don’t want to use dark red color for your corporate business but for a wedding website.


  1. Rules and Dashes – web design principles

Orientation of a website is not possible when there is no lining and ruling in appropriate areas. A web design must constitute lines and bars as a separator between posts, header, side-bars, footer and other spaces which requires perfect lining for a decent look.


  1. Shapes – web design principles

Is there any website without shape? These web design principles must be worked with full consciousnesses Sure, every website must constitute regular shapes like circle for a photo, rectangle for a banner, square for add or post snippets but there is no limit or restriction to shapes as it increases the usability and user interaction in websites. This increases minimal interactivity with CTR.


Now, let’s talk about some important web design principles. Every element including shapes, color, textures, lines and orientation is depended upon these web design principles like Prominence, Tempo, Equilibrium and Contrast.


  1. Contrast – web design principles

The most important web design principles is working with contrast. When it comes to contrast of a web design we have to make a difference in important and more important, it also doesn’t only talks about contrast in colors but contrast of different elements is also essential in order to get a unification and stability in a design. Contrast means to make a difference i.e. if you are implementing blocks of text then there is no contrast but implementing a box of text and then a single line, this is called contrast. Contrast actually comes with different more considerable things which includes

  • Link and Font: Change the color of link or just put an underline in it to make it contrast with other normal body text.
  • Body/Header Font: Using H1 for headings. H2 for sub-headings and normal text for body text is usually to contrast between important and more important.
  • Colors: If a text is bold (for emphasis) to contrast with normal text (less important) and using light colors and dark colors to make a contrast within certain parts of the website.


  1. Tempo – web design principles

Everything in this world has some rhythm through which a person can understand the particular thing. Rhythm in human’s body is the best example. Where it starts from head and end it to legs. Similarly, Website having a tempo makes the person understands the thing which the website owner or a content owner wants to show or to emphasize on certain things. It includes emphasis of headlines and sub-headings for consistency. A repeated quote to make understand something, bg repeating to make a pattern flow throughout the website, flow of natural sections of a website vertically or horizontally or anything which is predictable to help visitor suite the website as it is nothing odd from real-life. Search yourself to make a trend in the market.


  1. Prominence – web design principles

The sole target of a website is to attract visitors and to sell or provide info what the owner wants to show. For this, a site should be prominent and emphasize on things or elements which are essential to help visitors search for it. It’s best to leave visual hierarchy or tempo and first work for standards of emphasis like semantic workflow which is the basics of html including using of heading and body texts, using strong fonts for headings and readable font for body text. Make prominent things within tempo to help visitor eyes to catch it on the go, wise choice of font-sizes and unity of texts. Marketers and sole SEO experts use these semantic markups to get a wonder how google and visitors love texts to be displayed.


  1. Equilibrium – web design principles

Make your website stable by initiating equilibrium in elements i.e. positioning and setting the elements is the key to a balanced website. There are 2 usual conditions of balancing your website in unusual situations.

  • Symmetrical Balance: It is the balance which between two similar elements or a group of text. If large strong element has to balance with something then bring another large strong thing to make it balance side by side. But to make it cool, make a combination of strong elements with block of texts side by side on order to bring stability and attractiveness.
  • Asymmetrical Balance: The situation becomes harsh when you couldn’t find something combination for stability, this is the condition when uneven things have to be combined. For this, a there should be combination of light and dark or combine small and big (a simple contrast) for it.


These strictness of these web design principles will help you achieve a great design. Implementing these tactics ad rules is very essential when you are designing website for a client and uniformity of your work depends upon your ever-green success!


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Abrar Ahmed
Abrar Ahmed is the co-founder of HowFreelance and ProDollars. He helps companies like Flexicom, Zero Defects, Kliir and Blue Artists grow their revenue by his unique web designs. He has also worked for crowd sourcing companies including Odesk, Freelancer and Fiverr. His web design and web development services are most affordable and is dedicated to teach web design beginners and professionals the quality web design tips and business effectively. You can contact through his Google+ page, Facebook Page or through Twitter
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