Chotaay was a venture capital of Horizon Softech which provided the fastest delivery services for the Karachiites.
Horizon Technologies proposed a plan for their next Karachi based venture named 'Chotaay'. The mission and the vision of the venture was to reach out to the Karachi audience esp. Women to stitch their clothes with ease solving the frequent problems with the street tailors.'
We had a meeting discussing the core issues that women face in stitcthing their clothes and how these problems could be solved. We took the responsibilit to design the website meeting all the necessary requirments laid by the client. Secondly, we targeted the Women through Facebook marketing and had a tremendous response from the audience. They increased their sales repo from 10% to 110% with few months.